Kirstyn is an executive strategist with more than a decade of experience guiding philanthropic priorities, nonprofit partnerships, and purpose-driven campaigns. Her work focuses on mobilizing communities, amplifying causes, and creating measurable social impact. She is known for building trusted relationships, aligning diverse stakeholders, and translating cultural insights into campaigns that inspire advocacy and drive progress in areas such as criminal justice reform, education equity, maternal health, mental health, racial justice, and environmental sustainability.

As the founder of GOOD WORX Consulting, Kirstyn has advised Fortune 500 companies, nonprofits, and creative agencies on philanthropic priorities, cross-sector partnerships, and storytelling campaigns that reach millions. Her work includes:

• leading TikTok’s engagement strategy to engage 3.5K diverse digital creators during a pivotal moment of crisis (#TikTokBan).

• concepting and launching the Yahoo Allyship Pledge, educating over 800 million global visitors on equity and racial justice.

• activating the Rockefeller Foundation’s maternal mortality campaign, #WithoutMom, endorsed by Hillary Clinton, Bill Gates, Planned Parenthood, Vox and more.  

• recognition from the Obama White House for campaign #IAmAMan elevating criminal justice reform.

• coordinating a partnership between Nestlé Purina & Urban Resource Institute that opened NYC's first pet-friendly domestic violence shelters.